Whilst making life easier for the CEO through flexible admin support, we introduced one of our lead generation assistants to drive new sales opportunities on autopilot.
One of the first campaigns we launched focused on securing high-profile C-suite leaders as guests on Circl’s podcast. This involved a combination of highly targeted Sales Navigator prospecting and cold outbound outreach, aimed at a carefully curated list of dream prospects built by our team.
After generating 100+ leads from podcast outreach alone, the outbound activity continued to deliver results over time:
- 300+ positive responses (and counting) from ongoing campaigns
- New campaigns launched every few weeks with minimal setup time — measured in days, not weeks
- Hundreds of perfect-fit prospects delivered to the team each month, fully cleaned and vetted
- Campaign stats and KPIs shared and reviewed weekly
- Thousands saved in hiring and software costs, and 60+ hours per month of internal time
Tyck has now been running cold outbound campaigns exclusively for Circl for over two years, while also playing a fundamental role in advising the team on business development and outbound strategy.
As Circl continues to grow, we’ll keep driving high-intent leads directly into the CEO’s inbox — while continuously testing new angles and strategies to attract the very best opportunities.
