The challenge
Valerie is a fast-growing women’s health brand focused on supporting women through peri-menopause with clinically backed supplements using Liposomal Nanotechnology.
As demand increased, so did the operational complexity of running a direct-to-consumer business with subscriptions, fulfilment partners, influencer campaigns, and high-touch customer support.
Behind the scenes, the Valerie team faced growing pressure:
- A high volume of daily customer support tickets across orders, subscriptions, refunds, and replacements
- Increasing operational demands coordinating with warehouses, couriers, and international shipping
- Ongoing content, influencer, and campaign support needed alongside core operations
- Limited internal bandwidth to manage day-to-day execution while staying focused on growth and brand strategy
Valerie needed a partner who could step in quickly, manage complexity with care, and operate as an extension of the internal team — without adding permanent headcount.
